I’ve been writing on here about the need for us as storytellers to make more visible the positive futures that are growing all around us - via imaginative collective action by ordinary people doing things that could change our world.
Now, as a writer and a former film-maker, if I was forced to rank them from a communication p.o.v., I'd definitely put the two PTCs from the communities up top.
Maybe it's just a personal preference (I love real voices! from real people!) but... I think the impact you want to have (ie to inspire others to get on their bike and take action) is more likely the more 'real' the voices, so that folks can see: People like me have done stuff I never even dreamt about. I can do it too.
It's a different call-to-action than Rachel's (even tho' she's great... ) but the straight-from-the-horse's-mouth voice is what persuades *me*. And it's what's different.
Also, from a production p.o.v., it's simpler and cheaper to produce. I think the watchword here is "authentic". It doesn't have to all-bells-and-whistles-clever to persuade.
Love it Matt. Keep up the good work and good things will come! I think these type of videos really help to tell the story and make it easier for people to relate to, and hopefully take action, whilst giving hope.
I love them all, Matt. I mean that. All great.
Now, as a writer and a former film-maker, if I was forced to rank them from a communication p.o.v., I'd definitely put the two PTCs from the communities up top.
Maybe it's just a personal preference (I love real voices! from real people!) but... I think the impact you want to have (ie to inspire others to get on their bike and take action) is more likely the more 'real' the voices, so that folks can see: People like me have done stuff I never even dreamt about. I can do it too.
It's a different call-to-action than Rachel's (even tho' she's great... ) but the straight-from-the-horse's-mouth voice is what persuades *me*. And it's what's different.
Also, from a production p.o.v., it's simpler and cheaper to produce. I think the watchword here is "authentic". It doesn't have to all-bells-and-whistles-clever to persuade.
Thanks Paula, really helpful feedback and appreciate you taking the time to watch! 👍🙏
Love it Matt. Keep up the good work and good things will come! I think these type of videos really help to tell the story and make it easier for people to relate to, and hopefully take action, whilst giving hope.
Thanks Luke! Appreciate the feedback